Quality of Local Search Traffic Article

Have you ever read the phone book simply for entertainment? I would hope not, hopefully you have better ways to fill the hours of your day. The phone book was never intended for entertainment, and you didn't see anyone sipping a cup of coffee, reading a daily chapter of the Yellow Pages. The phone book was a tool, a tool used for when a person was ready to buy something and just needed to know where to locate it.

This is why the phone book was so important to small businesses for a very long time. They could get their businesses listed in front of people that were already ready to buy exactly what they were selling without the need for a hard sell or a free hot dog extravaganza.

Businesses made their company start with the letter A to get on top of their competition. They started purchasing very expensive full page ads to gain exposure over their competitors, some paying well over 10k a month! The reason they paid so much is because the Yellow Pages were extremely effective.

This is similar to local map search traffic. It's exactly the same as the Yellow Pages in its effectiveness except without the huge expense. If done right, your initial investment in a local maps optimization company should pay for itself several times over.

82% of people use the internet to look up local businesses now because it's quicker, more convenient, and more informative, which means the Yellow Pages will continue to decline in its usefulness. In the end not only will it be a good thing for the trees, it will also be a good thing to the savvy business owner as well.